Spotify, the famous music streaming platform that a lot of Indians have already been accessing using VPN, is finally launching its services in India.
The rumored date of launch is 31st January, which comes right after the announcement of their collaboration with T-Series, one of the largest record labels in India. Where-in, Spotify users will be able to access to T-Series’ entire catalogue of Indian music, including regional and Bollywood songs. It’s not just for making local catalogue available to their Indian users but also making Indian content available to their global user base.
Although, their deal with Sony, Warner and Universal hasn’t gone through in India yet, but the app is expected to launch without them. According to a report by Variety, the company has already set up an office in Mumbai and hired 300 people.
It’s going to be interesting how the other Indian music streaming giants like Gaana, JioSaavn, and Google Play Music respond to this. Spotify will definitely have a competitive edge with their massive global catalogue that might attract Indian users.