If you’ve been on the internet lately, you must have heard about the upcoming psychological contained thriller film titled Pihu. It’s a movie about a 2 year old child who’s trapped in a house with her dead mother. The trailer for the film was so good and interesting but it also left people extremely disturbed, uncomfortable and terrified. Especially because of the last scene that shows the 2 year old climbing the roof’s railing.
Watch the trailer here if you haven’t already.
Like trailer wasn’t terrifying enough, movie makers are now supposedly involved in a viral marketing campaign in which people across India are receiving anonymous calls from a crying distressed child asking for help. When people call back in panic, they receive a text with a link to the trailer for the film.
A lot of people on Twitter complained about receiving such “prank calls” and called it “traumatizing.”
Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.
— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018
Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised
— Chuman Das (@chumandas) October 26, 2018
I just got a call from a child named Pihu who wanted desperate help. No. was 7024720657. THIS KIND OF MOVIE PROMOTION IS DISGUSTING TO SAY THE LEAST.
— Karan Bhardwaj (@journokaran) October 26, 2018
I loved the trailer of Pihu, but like calling people up from an unknown number as a part of a movie promotional strategy is fucking annoying. Especially when the phone call is of a baby crying for her parents. Movie marketing has reached absurd levels.
— Shreemi Verma (@shreemiverma) October 26, 2018
Pihu trailer. Rather manipulative. Could not bear to watch it. Followed up with a marketing gimmick about a child making a distress call. Hugely irresponsible given the times we live in.
— Chandrima Pal (@captainblubear) October 27, 2018
What sort of marketing strategy involves traumatizing phone calls from a wailing 2 year old? My parents woke up to it and lost their mind.
— Manisha Raghavan (@pareshansoul) October 27, 2018
Jeez, the #Pihu trailer is nerve-wracking. Such a simple yet emotionally-investable storyline. Making prank phone calls about a child in danger to promote the #movie, however, is a dumb & insensitive marketing campaign. It's like punching people in the face to sell painkillers.
— christy bharath (@verseherder) October 27, 2018
Directed by Vinod Kapri, Pihu is based on “every parent’s worst nightmare.” It features Myra Vishwakarma as Pihu in the lead role. On working with Myra, he said, “We gave her time to acquaint herself with the space as well as the crew. We would shoot for two hours a day. There were three cameras placed on the set because you can’t ask a two-year-old to give another take. The toys that you see in the film all belong to Myra.”
Reportedly, the film is also being sent to the Guinness Book of World Record for featuring a two-year-old child actor in the film.
It is slated to release on November 16.