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Upcoming Film Pihu’s Viral Marketing Campaign Has Left People Traumatized

If you’ve been on the internet lately, you must have heard about the upcoming psychological contained thriller film titled Pihu. It’s a movie about a 2 year old child who’s trapped in a house with her dead mother. The trailer for the film was so good and interesting but it also left people extremely disturbed, uncomfortable and terrified. Especially because of the last scene that shows the 2 year old climbing the roof’s railing.

Pihu

Watch the trailer here if you haven’t already.

Like trailer wasn’t terrifying enough, movie makers are now supposedly involved in a viral marketing campaign in which people across India are receiving anonymous calls from a crying distressed child asking for help. When people call back in panic, they receive a text with a link to the trailer for the film.

A lot of people on Twitter complained about receiving such “prank calls” and called it “traumatizing.”

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Directed by Vinod Kapri, Pihu is based on “every parent’s worst nightmare.” It features Myra Vishwakarma as Pihu in the lead role. On working with Myra, he said, “We gave her time to acquaint herself with the space as well as the crew. We would shoot for two hours a day. There were three cameras placed on the set because you can’t ask a two-year-old to give another take. The toys that you see in the film all belong to Myra.”

Reportedly, the film is also being sent to the Guinness Book of World Record for featuring a two-year-old child actor in the film.

It is slated to release on November 16.

Upcoming Film Pihu’s Viral Marketing Campaign Has Left People Traumatized

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