Baba Ramdev’s Patanjali launches a swadeshi real-time chat messaging app called ‘Kimbho – ab bharat bolega’
Recently, Patanjali entered the telecom sector and launched swadesi SIM cards in partnership with BSNL, which competes directly with JIO. Today, they go one step further and launch a real-time messaging app called ‘Kimbho’ and it’s not competing with WhatsApp, because it actually is WhatsApp with a different name and logo. (although the logo is also copied)
I mean, even the WhatsApp emojis are copied by Kimbho app.
But hey, at least they put the Indian flag on top. Good guy, Baba Ramdev. 100 points for patriotism.
Patanjali team also goofed up big time in the first hour of the launch. The tagline of Kimbho is “Ab Bharat Bolega” but they used the photo of a Pakistani model Mawra Hocane in their cover next to it. People on Twitter quickly voiced the hilarious irony.
After much outrage on Twitter, Baba Ramdev’s Patanjali noticed it as well and they quickly changed the cover. Nice. Also, I tried to send a few messages on my other number but none of the messages went through. A lot of people on Twitter are complaining that they are not even able to get register because they never received OTP. It’s probably their servers.
This vigilante hacker, who’s famous for pointing out the massive security flaws in Aadhaar, did a quick security check on the app and he thinks Kimbho’s security is a joke.
Bringing in swadeshi products and using pseudo patriotism as a marketing tool has been a great technique of growth for Patanjali so far, but it’s not working for Kimbho app yet. People on Twitter are complaining about its poor UI and even the review section on Google Playstore is filled with bad reviews. Even the average rating is 4 stars. But we all know it’s gonna take off soon and all our relatives will migrate to it.
Patanjali’s spokesperson SK Tijarawala earlier tweeted, “Now Bharat will speak. After launching sim cards, Baba Ramdev has launched a new messaging application called Kimbho. Now Whats App will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play Store.”