Indian team couldn’t make it to the world’s biggest sporting event – Fifa World Cup, but yet it’s friggin’ football fever in India.
Fifa World Cup 2018 Russia viewership is breaking records in India. According Sony Pictures Network India (SPN), a total number of 47.3 million people in India watched the first four matches. While TV broadcast on Sony Ten 2, Sony Ten 3, and Sony ESPN Channels counted a total of 41 million viewers, the live stream on SonyLiv counted 6 million viewers.
A massive total of 19.3 million people watched the opening match in which Russia thrashed Saudi Arabia by 5-0 victory.
What’s more impressive, you ask? 45% of the total viewership was contributed by Indian women, which is the highest for any sporting event in history. To give you a perspective, even Indian Premiere League gets at most 40% viewership from women.
According to Broadcast Audience Research Council of India, Average time spent per viewer on each match was 39 minutes. A massive total of 30% FIFA world cup viewership came from just Kerala. While 28% came from North East and 20% from West Bengal.
SPN president also said that FIFA World Cup viewership has broken all records for other football properties, both domestic and international in India. “This is a significant moment for football fans in the country as we see a tournament with no Indian representation break viewership records. It is truly exciting to be a part of the transformation that this beautiful game is going through in India,” said Rajesh Kaul, president of SPN. “Our efforts into ensuring expansive reach through the regional language feeds have yielded excellent results. We are going to keep the momentum going as the tournament picks up pace.”
FIFA World Cup Russia is still in its group stages and there haven’t been that many big matches. The viewership is also going to increase as the tournament progresses.