Welcome to 2018. On the right hand side we have our first Robot citizen ‘Sophia’, and on the left hand side we have Ramdev Baba who still thinks dark complexion is a skin ailment.
The Indian multi-billion FMCG conglomerate ‘Patanjali’ published a newspaper advertisement in December which specifies that their beauty product “heals dry skin and other ailments, including dark complexion.”
No Baba Ramdev… 'dark complexion' is NOT a skin ailment. Did Tarun Vijay write your ad? pic.twitter.com/laHsUVjFGL
— Karthik (@beastoftraal) January 8, 2018
Here is the full description of the product:
Possesses the benefits of wheat germ oil, turmeric, aloe-vera, and basil etc. which are extremely beneficial for skin ailments like dry skin, dark complexion and wrinkles. Patanjali beauty cream is not just another cream but is a skin nourishment tonic and treatment. It gives you the confidence of 100% natural beauty. Try it yourself and suggest to your family and friends.
This ‘Patanjali’ newspaper advertisement has offended a lot of Indians for all the right reasons.
— Pooja Prasanna (@PoojaPrasanna4) January 8, 2018
Despite the criticism last time, these clowns continue to refer to dark complexion as a 'skin ailment'. Not sure who the creative or release agency is so can't tag them. pic.twitter.com/kbOTVoWeRw
— Sameer Nair (@nairsameer) January 8, 2018
— Kavita Krishnan (@kavita_krishnan) January 7, 2018
However, after receiving severe flak online for calling dark skin as an ailment, Baba Ramdev’s official account took it to Twitter to clarify the misunderstanding caused by Hindi to English translation.
We approved the word – 'Skin Complications' (त्वचा के विकार), which by error, got changed in translation/copy-writing. I always talked about maintaining natural beauty and never supported color discrimination.
— Swami Ramdev (@yogrishiramdev) January 9, 2018
“It’s just a translation error from the Hindi ad on the same product. The Hindi ad has no mention of the dark complexion,” tweeted Patanjali spokesperson SK Gupta Tijarawala.