In 2018’s first biggest PR disaster, the Swedish clothing company ‘H&M’ is facing a HUGE backlash over their online ad for ‘Coolest Monkey In The Jungle’ Hoodie modelled by a black child.
H&M posted an apology and immediately withdrew sales of that green hoodie with the inscription “coolest monkey in the jungle” after A LOT of people called out the racism.
But the controversy continues to escalate as activists in South Africa vandalized a lot of H&M stores in protest today.
EFF supporters at H&M WATCH the trashing… pic.twitter.com/Kw0xUaG4Cb
— Yusuf Abramjee (@Abramjee) January 13, 2018
The situation got so out of hand that police were called and they were forced to shoot rubber bullets at protesters to control the situation.
H&M hasn’t responded to this yet, but South African people on Twitter stand divided on this issue on racism.
I can assure you, snowflake, as the father of 6, that all children are simply shaved baboons, regardless of their colour.
YOU see an ape and choose to take. I see a child.
YOU are the racist. https://t.co/bRnwGqJVDQ
— Old Holborn✘ (@Holbornlolz) January 9, 2018
That H&M hoodie in and of itself is not racist nor offensive. However putting it on and marketing it with a black child with historical and current context is just not a good look.
— Zee (@AsToldByZee_) January 8, 2018
That H&M shit crazy but I wouldn’t blame H&M tho like im sure that kids parents had to consent to them putting that hoodie on him, just sayin’ 🤷🏻♂️ ..
— Kiante Robinson (@KianteRobinson_) January 9, 2018
If you looked at that H&M hoodie and immediately thought "omg that's racist"…… your mindset is the problem.
— cassie (◡‿◡✿) (@cassden) January 10, 2018
H&M: *puts a black boy in a hoodie that says monkey*
Black people that lack brain cells: *acts like a monkey in h&m*
— charlie rae🌿 (@ahsilrahc) January 13, 2018
H&M admitted that it was inappropriate and took it to Instagram to further apologize, “We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree.”